Berlin · May 20th, 2025
Adyen and BESTSECRET Drive Seamless Payment Experiences Across Europe
Adyen is BESTSECRET’s preferred payment provider for local payment services, supporting growth by offering scalable local payment methods in every operating market.
Adyen, the financial technology platform of choice for leading businesses, is enhancing the payment experience at BESTSECRET, the leading European online destination for premium and luxury off-price fashion, by providing a seamless and tailored checkout process across European key markets. Leveraging Adyen’s single-platform technology, BESTSECRET now offers a broader range of payment options, ensuring a frictionless customer experience that caters to local preferences. Available payment methods include Visa, Mastercard, Apple Pay, iDeal, Bancontact, and TWINT.
Scaling payments to support international growth
In recent years, BESTSECRET has significantly expanded its presence across several European markets, achieving a 45% compound annual growth rate in revenue from markets outside of Germany since 2020. Adyen’s integrated platform supported this success by enabling a frictionless checkout experience.
A platform for future growth
The collaboration has also laid the foundation for long-term scalability. Adyen’s unified commerce capabilities allow BESTSECRET to continuously adapt to shifting customer needs and market dynamics – without adding unnecessary complexity. Whether launching in a new country or adding a payment method in an existing one, the process is streamlined through a single integration.
“We’re proud to support BESTSECRET’s international growth by delivering scalable, local payment experiences,” said Hella Fuhrmann, Country Manager DACH at Adyen. “Our focus is on enabling choice and convenience at the checkout, while making expansion into new markets easy for our partners.”
“Adyen's platform allows us to easily roll out the right payment methods for each market,” said Sarah Simon, Director Payments at BESTSECRET. “This has been key to supporting our international expansion and delivering a localized shopping experience for our members. The integration of TWINT in Switzerland, for example, has been a strong contributor to adoption and satisfaction in that market.”
About Adyen Adyen (ADYEN:AMS) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Meta, Uber, H&M, eBay, and Microsoft. The cooperation with BESTSECRET as described in this release underlines Adyen’s continuous growth with existing and new clients over the years.
About BESTSECRET BESTSECRET is the leading European online destination for premium and luxury off-price fashion. The Group offers its members in 28 countries across Europe a superior brand portfolio complemented by a high-end shopping experience. At the same time, BESTSECRET enables its brand partners to clear overstock at scale with minimum visibility and maximum brand equity protection. The unique business model is based on its closed character with an invitation-only customer membership, longstanding brand partner and customer relationships, combined with a tech-focused mindset.